Have you been investing your time and money in social media marketing but aren’t able to generate business? Maybe it’s time to innovate your strategy in order to elevate your social media marketing efforts.

1) Use More Videos

Videos are becoming more and more popular as they attract the attention. Content and information can be communicated with the help of videos. You can create short, looping videos to engage the social media users. You can use the Autoplay feature on Facebook and Twitter to catch the attention of the users while they are scrolling through their news feed.

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